The retail store was due for an identity refresh and rebrand, so I decided to rebrand them with a custom logotype I created using a grid system. I created logo applications for both light and dark backgrounds, with legibility and contrast kept in mind.
The logotype was created with a strict grid to mimic the style of retro displays. The symmetrical logo was created with brackets, a reference to an important part of coding. The color scheme also references the Monochrome monitors of the past.
